Date:
Author:
Elif Esin Studio
001
The Brand Structure
Navaro operates across two connected divisions: Corporate, focused on high performance travel management, and Private, built around personal travel handled with greater discretion and care. The challenge was to give each side its own visual character without making them feel like separate brands.
002
The Corporate Direction
For Corporate, I developed a clearer and more structured visual language suited to founders, executive teams, finance leaders and PAs or EAs. The content focused on responsibility, continuity, human-led service and the operational value of well managed travel.
003
The Private Direction
For Private, the direction became more editorial and experience-led, with a stronger focus on destination imagery, access, relationships and the feeling of having travel quietly handled behind the scenes.
004
One Brand, Two Expressions
Both divisions were connected through shared typography, tone and visual discipline, while image selection, pacing and content structure shifted according to the audience. The result was one recognisable brand expressed through two distinct but related social identities.
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