Date:
Author:
Elif Esin Studio
001
The Brief
The aim was to create a flexible social media kit for content creators who needed more than a standard set of Instagram templates. The system had to support different content types while still feeling recognisable, structured and easy to customise.
002
The Direction
The visual direction brought together two contrasting references: the clean structure of iOS interfaces and the stronger typography, image cropping and pacing of editorial design. Rather than copying a phone interface directly, selected UI details were used as part of a wider visual language.
003
The System
A modular set of layouts was developed for quotes, educational content, personal updates, promotions and image led posts. Repeating elements, type styles and content blocks made the templates feel connected without forcing every post into the same composition.
004
The Outcome
The final kit gives creators a consistent starting point while leaving enough room for their own imagery, copy and tone of voice. It works as a reusable content system rather than a collection of isolated templates.
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